As we are aware about marketing, it becomes important to know about what is Internet Marketing.
A process through which goods and services are delivered to the customer, is called marketing.
It includes four elements.
These elements are known as 4P’s of marketing-
- Identification, selection and development of a product
- Defining its price
- Selection of a distribution channel to reach the customer’s place or advertising
- Development and implementation of a promotional strategy.
- In other words, developing a demand for that product and fulfilling customer’s needs is called marketing.
- Marketing is everything a company does to gain profits and to maintain relationships with customers.
- Even the small tasks like writing thank-you letters, meeting with a past client for coffee are marketing.
Purpose Of Marketing:
- The purpose of marketing is to match a company’s products and services with the people need and want them to ensure profitability.
- Buying behavior has drastically changed over the past decade.
- Now, more consumers are starting their buyer’s journey online.
Definition of Internet Marketing:
- Online marketing is the other name of Internet Marketing.
- Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools.
- These tools help to increase traffic and sales.
- It is a broad term that encompasses a range of marketing tactics and strategies.
- Strategies include- content, email, search, paid media, and more.
- The term, Internet Marketing is used interchangeably with Content Marketing.
Today, businesses are using Internet Marketing due to of following reason-
1. It is a cost-effective channel for marketing
2. Media consumption trends are moving towards the internet.
3.Through online medium, you can easily reach out to the masses.
Key types of Internet Marketing:
The various key types of Internet Marketing are as following:
Social Media Marketing:
- Billions of people across the globe are using Social Media platforms like Facebook and instagram on a daily basis
- Social media is a way to make your Internet Marketing more interactive.
- You can regularly produce engaging content for these channels, build followers and generate leads.
- Chat-bot is an interesting technique.
- Through this technique, brands are providing improved customer service and support to their clients.
- Master-card is now making use of Facebook messenger bots to help its customers.
- Card users can easily inquire about their transactions with the help of the bot.
- Video marketing is other key types of internet marketing.
- At present time, people are using video marketing for business.
- The audience for video content is growing rapidly.
- Video marketing is a most interesting medium to tell your brand story quickly and effectively.
- Good video content has a very high probability to attract audience.
- It is a strategic approach to creating and distributing audience-centric content to drive engagement and conversion for the business.
- It helps you to build a loyal audience for your business.
- You can use different content formats.
- Formats like quizzes, polls, and contests to make sure your audience is interacting with your brand.
- It is beneficial in terms of building relationship with audience and to entertain them.
- Content marketing is the present and future of internet marketing.